Image360-Woodbury is a graphic design company that focuses on the entire visual communication package. Unlike other agencies, Image360 takes one step further, actually producing products as well. Their building is marked by wrapped vehicles parked outside so “people can drive by and see that there’s something creative happening here all the time, every day,” says Gina Kazmerski, owner.
These vehicle wrapping services are unique, and Image360 has created a variety of projects, wrapping everything from the Zambonis at HealthEast Sports Center to an ice cream truck for St. Paul’s HomeTown Creamery. The process begins with a conversation with the client. “The designer will talk about colors, content, what it should say, what kind of information we want to convey,” Kazmerski says. “There’s a lot of science that goes into it.” Afterwards, the designer sees the vehicle, starts designing, prints the designs and lays them on the vehicle. The latter part is done in a certain temperature so that the graphics stick.
As the business has grown, Kazmerski is continually happy with her location. “We specifically chose to be in Woodbury,” she says. “Every day is different; it’s all very thoughtful. The whole community piece is just awesome.”